Learner's spot

  Scheme of Taxation Every person, whose total income of the previous year exceeds the maximum amount which is not chargeable to income tax, is an assessee and chargeable to income-tax in the assessment year at the rates or rates prescribed in the Finance Act/Income-Tax Act   for that relevant year. However, his/her total income shall be determined on the basis of his/her residential status in India. All the notifications, circulars and clarifications issued from time to time by the Central Board of Direct Taxation (CBDT) . In other words, Income-Tax levied in India in the following manner: Income earned by every person is chargeable to income-tax provided it exceeds the maximum amount which is not chargeable to tax i.e. it exceeds the amount maximum exemption limit. It is charged on the total income of the previous year but it is taxable in the next following assessment year at the rates applicable to such assessment year. However, there are certain exceptions to this rule.

Contents 1.Definition of services 2.Characteristics of services 3.Challenges of services 4.Understanding how a service is different 5.Growing Importance of Services sector in India 6.Service Marketing Management Process 7.Consumer Behavior in services & Measuring Service Quality 8.Defining and measuring Service Quality & Customer Satisfaction 9.SERVIQUAL GAP-MODEL 10.Service Recovery Every day we interact with various economic activities like – getting courier delivered at the requested address, making phone call to friend, relative, or client, having coffee at coffee shop, or taking metro to commute office. Such activities are called services because they involve deed or act and offered by one party to another for sale.  Services differ from goods in many ways. The way a product is produced, distributed, marketed, and consumed is not the way a service is. Hence, a different marketing approach is necessary for the marketing o