Learner's spot

1. Services marketing become difficult because of A. Intangibility. B. No demand C. More complex market D. Difficult to enter the market ANSWER: A 2. Which of the following businesses would be characterized as a pure service A. Insurance B. Farming. C. Mining. D. There is no such thing as a pure service ANSWER: D 3. Which of the following statements about the pricing of services (compared to the pricing of goods) is false? A. The demand for services tends to be more elastic than the demand for goods B. Cost-oriented pricing is more difficult for services. C. Comparing prices of competitors is more difficult for service consumers D. Consumers are less able to stockpile services by taking advantage of discount prices ANSWER: B 4. Charging customers different prices for essentially the same service is called A. Price discrimination B. Supply and demand. C. Complementary D. Substitutes. ANSWER: A 5. Results in the practice of too narrowly defining one’s business A. Services marketing B. Ma

51. The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called A. Long-term bundling B. Mixed bundling C. Price bundling. D. Product bundling ANSWER: C 52. Which pricing strategies encourage the customer to expand his/her dealings with the service provider? A. Relationship pricing B. Price bundling. C. Benefit-driven pricing. D. Efficiency pricing. ANSWER: A 53. Do studies suggest that price is more likely to be used as a cue to quality under the following conditions? A. When alternatives are of bad products B. When the company new to the market C. When a price is the primary differential information available D. When a customer does not have knowledge ANSWER: C 54. The primary role of a service firm for the customer in the communication mix is to …… A. Confuse customers. B. Inform and remind customers C. Oppose the competitor s claim D. Persuade the dealers. ANSWER: B 55. The plan for differentiating the firm from it

  Scheme of Taxation Every person, whose total income of the previous year exceeds the maximum amount which is not chargeable to income tax, is an assessee and chargeable to income-tax in the assessment year at the rates or rates prescribed in the Finance Act/Income-Tax Act   for that relevant year. However, his/her total income shall be determined on the basis of his/her residential status in India. All the notifications, circulars and clarifications issued from time to time by the Central Board of Direct Taxation (CBDT) . In other words, Income-Tax levied in India in the following manner: Income earned by every person is chargeable to income-tax provided it exceeds the maximum amount which is not chargeable to tax i.e. it exceeds the amount maximum exemption limit. It is charged on the total income of the previous year but it is taxable in the next following assessment year at the rates applicable to such assessment year. However, there are certain exceptions to this rule.

  Facts about Industries List of countries for their industries Country Industry China Cotton, Wheat, Rice, Tobacco, Tea, Aluminum, Steel, Cement India Milk, Groundnut, Cattle production USA Automobiles Brazil Coffee and Sugar Thailand Rubber Peru Silver Chile Copper Spain Mercury Canada Uranium List of Largest Producer of the World Country (Town) Associated Industry Azerbaijan (Baku) Petroleum Thailand (Bangkok) Ship Building Ireland (Belfast) Ship Building Argentina (Buenos Aires) Meat Portugal (Cadiz) Cork U.S.A. (Chicago) Agricultural implements, Meat Germany (Cologne)