Q.7. Write a short note on Environmental Communication and Public Awareness.
Or
Discuss the role of Environment Communication and Public Awareness in environmental protection.
Ans. Introduction: Environmental communication is the communication or discussion of environmental issues. It helps in sharing information about issues and aids in finding solutions about problems.
Functions of environmental communication:
(i) Pragmatic: It consists of verbal and nonverbal communication that conveys an instrumental purpose. For example, a pragmatic function of communication occurs when an environmental organization educates its supporters and rallies public support for protecting a wilderness area.
(ii) Constitutive: It entails verbal and nonverbal modes of interaction that shape. orient, and negotiate meaning, values, and relationships. It includes different perspectives about environmental issues.
Public Awareness:
If we have to improve the environment, public awareness is the primary requirement. There are a number of ways in which we can spread awareness and educate the public how to protect the environment:
- Running awareness campaigns Providing environmental education at the school level
- Regulating environmental legal rights and responsibilities
- Spreading awareness via the media
- Encouraging public participation
The government plays an important role in creating public awareness. The Environmental Education, Awareness and Training programme of the Government of India aims at developing public knowledge and skills to protect the environment
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